In today's competitive business environment, product packaging is as crucial as the product itself. Apart from being visually appealing, your package design needs to be practical, usable and make the consumer prefer your product over the competitor's. Brands like Apple, who get it right, pay a lot of attention to the minutest details and create an experience around "unboxing" their products. Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.
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